Webinar Marketing uses online seminars to connect with a wider audience and promote your business. The term "webinar" comes from the word “web seminar” and is one of the most popular marketing techniques in the world today.
Most marketing webinars are lead generation tools that provide participants with free and valuable information that recognizes the value of upgrading to a paid product or service from your company. Webinar is able to offer even more value and better leads than any other type of marketing technique.
Webinars usually consist of a presentation followed by a Q & A session, and as it is a visual medium, it can help the moderator get in touch with attendees quickly. Most people collect information in the form of photos, videos or just written information.